Direct-to-consumer personal care brand Bella Vita Organic on Tuesday said it has raised $10 million Series A funding from Ananta Capital, a private equity platform backed by Mumbai-based Taparia family of Famy Care Group. The brand owned by Idam Natural Wellness Private Limited manufactures and sells natural skincare, haircare, and wellness products. “This investment will further help us scale our brand and product offerings ...," said Aakash Anand, founder of Bella Vita Organic. With Aakash, we are excited to take Bella Vita Organic to its next level of growth," the statement said. Bella Vita Organic claimed that it is aiming to cross ₹100 crore in annualized revenue run rate within three years of its operations.

Source: Mint July 20, 2021 10:18 UTC