Toronto creative agency Crowdiate has teamed up with Canadian ad icon Terry O’Reilly for a series of “mini-podcasts” about marketing and brand building. The short monologues (between 37 and 77 seconds) are delivered by O’Reilly, who relates anecdotes and imparts folksy wisdom on big industry topics like finding ideas. If ideas suspect you’re chasing them, they’ll run away.”Other topics covered include strategy, true insight, simplicity, and great briefs. The idea was to share them on LinkedIn as a way get some attention for the agency, Mirlin told The Message. “Opting instead for a laid back reflective, fireside ramble on matters both creative and strategic.”

Source: CBC News November 07, 2022 22:10 UTC