Ketto, a crowd funding platform along with BookASmile, the charity initiative of BookMyShow, recently awarded six NGOs a total of Rs 60 lakh as part of Book 6 Million Smiles campaign – reportedly India’s biggest online fundraising event. More than 120 NGOs took part in this campaign, supporting causes such as digital literacy and skill building (gainful employment causes), animal welfare, senior citizens, creative arts, rural development and environment. The best thing, Kapoor added, was that Re 1 was all it took to make a difference in someone’s life. While looking at the bigger picture, Kapoor said that it was just the beginning of the journey when it comes to crowd funding in India. “It’s still a new thing in India, although it’s been around for a few years.

Source: dna February 11, 2018 11:48 UTC