“However, this cannot overcome previous USC crises that cast doubt on the ability of USC’s president to address the current crisis. USC’s board and former president tried to hide the ball and now they are experiencing the high cost of low trust. “No crisis response needs to be more emotionally resonant, believable, and true than from a college or university. USC’s statements do not universally exhibit such effort. “The only statement that really fit the bill is of USC’s new board chairman, Rick Caruso, in his [May 25] announcement.

Source: Wall Street Journal June 04, 2018 17:03 UTC