(Canadian Credit Union Association)Canadian Credit Union Association president and CEO Martha Durdin said credit unions are motivated to serve their members. Credit union researcher Dionne Pohler says sales targets must be handled carefully at credit unions. "If those sales targets aren't coupled with co-operative norms and values, it can undermine member trust in a credit union." Largest credit union drops sales targetsJust as many credit unions appear to be implementing sales targets, Vancity, Canada's largest credit union based on assets, decided to scrap them in late 2015. Vancity, Canada’s largest credit union, scrapped sales targets in late 2015.

Source: CBC News May 15, 2017 09:00 UTC