NEW DELHI: Nestle India is set to launch a campaign that will see the packaged foods and beverages company use masks on logos of its popular Maggi, KitKat, Nescafe and Everyday brands, aimed at promoting covid appropriate behaviour. Packs with tweaked logos of the four brands will hit retail shelves over the coming weeks. The India-specific packaging changes will also be accompanied by print and digital campaigns. Nestle India said packaging changes have been made in the past to reflect important societal messages such as on educating the girl child. In 2016, Nestlé India had also brought about a change in packaging of Maggi, Nescafe and Kikat to support the education of girl child, in association with Nanhi Kali.

Source: Mint August 09, 2021 10:51 UTC