The world is changing drastically and the impact of a chief marketing officer (CMO) on business can be enormous. We’re now expected to be the chief customer engagement officer, the chief brand officer, the chief data officer, the chief privacy officer, the chief experience officer and the chief storytelling officer. The Impact Of Digital Data Privacy ChangesIn 2018, implementation of the General Data Protection Regulation (GDPR) forced many marketers to scramble to get ready for the change. Data privacy continues to be a strategic priority for us as part of our responsibility for driving the customer experience. The world of data privacy is moving quickly, and CMOs need to keep up.

Source: Forbes September 14, 2020 12:56 UTC