These 14 members of Forbes Agency Council share how a business could engage in customized marketing without having to spend too much on its implementation and without sacrificing efficiency. Brands all want to personalize, but to be effective, they need to have effective creative, or personalization fails to achieve its full impact. Ramping up an influencer campaign and letting creators talk about their product in their own words and style is an extremely effective personalized approach. Create Customer PersonasA central aspect of the inbound marketing approach, customer personas are an effective way to personalize marketing campaigns. Reliving that origin story in your marketing messaging is a way to tie the brand to meaning and keep it fresh.

Source: Forbes May 26, 2020 12:11 UTC