To help, 13 experts from Forbes Business Development Council offer their insight into the key steps someone in the business development industry should take when creating a go-to-market strategy. Members of Forbes Business Development Council share advice on crafting an effective go-to-market strategy. Thoroughly Understand The MarketA key step business development professionals must take when developing a go-to-market strategy is thoroughly understanding the market they plan on selling to. - Adam Mendler, The Veloz GroupForbes Business Development Council is an invitation-only community for sales and biz dev executives. Identify Your Brand StandardsWhen developing a go-to market strategy it is extremely important to have your brand standards identified.

Source: Forbes September 14, 2020 12:00 UTC