It is very easy to go on the Internet and Google, so they will know and you need to be transparent and very sharp while selling the products. (Source: Thinkstock Images) It is very easy to go on the Internet and Google, so they will know and you need to be transparent and very sharp while selling the products. (Source: Thinkstock Images)Indian consumers are aware and updated about the ingredients used in beauty products and they can’t be fooled with wrong information, says Sweden-based global skin care expert Allison Toledano. “The more transparent we will be about natural ingredients, the better it will be. With a 50-year heritage of taking inspiration from Swedish nature, Oriflame has now come up with Optimals, which has botanical ingredients from Sweden.

Source: Indian Express April 12, 2018 11:56 UTC