"The programmes reflect changing consumer realities rather than short-term market weakness," said Kessara Thanyalakpark, managing director of Sena Development. The trajectory of the artificial intelligence (AI) market signals a decisive shift in how consumers interact with technology, businesses and even their own daily routines. Thailand is the second-largest video commerce market in Southeast Asia, tallying a transaction volume of $1.3 billion. The country is home to the region's largest and fastest-growing population of video commerce vendors, surging by 175% annually to 850,000. The influencer market in Thailand was valued at around 45 billion baht, showing the industry's massive scale and economic impact.

Source: Bangkok Post December 25, 2025 05:57 UTC