TAT looks to increase international arrivals by at least 10% after disappointing 2025Listen to this article“In 2026, Thailand must win back tourists by rebuilding trust via safety measures and memorable experiences,” says TAT governor Thapanee Kiatphaibool. The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026. “In 2026, Thailand must win back tourists by rebuilding trust via safety measures and memorable experiences,” said TAT governor Thapanee Kiatphaibool. During the New Year holiday, countdown events are planned in nine areas in the South, including the “Amazing Thailand Su-Ngai Kolok Countdown 2026” in Narathiwat and “Hat Yai Light Up Countdown”. The UFO festival scheduled for Khun Dan Prakarnchon Dam in Nakhon Nayok province in February is expected to draw alien enthusiasts from both Thailand and overseas.

Source: Bangkok Post December 25, 2025 03:44 UTC