A complaint accusing a luxury car company of glorifying speed and unsafe driving has been upheld. The complaint was lodged against BMW with the Advertising Standards Authority (ASA), saying the 30-second-long television advertisement appeared to show one car overtaking another on a blind corner. In a complaint, S Barns said the ad, which appeared on TV and online in April and May, appeared to encourage racing on the open road. "We do not believe this advertisement is glorifying speed or portraying unsafe drivingpractices," the company said in response to the complaint. The ASA board referred to Principle 2 of the Code for Advertising Vehicles whichrequires advertisements not to encourage unsafe driving.

Source: New Zealand Herald July 06, 2017 04:07 UTC