Commercial Infrastructure and Growth in Women’s Football: The Real Fight For Equality? Today, women’s football is experiencing an unprecedented surge in popularity and growth, from participation and matchday attendances to broadcast coverage. [3]However, the women’s game remains on unequal ground when it comes to the commercial infrastructure needed to support long-term financial sustainability and growth. So, what can be done to support the growth of women’s football in 2026 and beyond? Structural ChangesThe majority of women’s teams are affiliated with a men’s football club, often as subsidiaries of an overarching parent company.

Source: The Guardian March 05, 2026 12:57 UTC