A rural revival and faster growth of its premium products is delivering broad smiles to Colgate-Palmolive (India) for its results in the year just gone by. In this conversation with businessline, Prabha Narasimhan, Colgate’s Managing Director, explains the ingredients of the turnaround, on rural growth looking up and how its premiumisation plank is aiding growth well. Q Rural growth has been outstripping urban for Colgate; so is rural coming back strongly? Q So which pockets of rural India are growing faster, it cannot be uniform all over? The work in rural India continues.

Source: The Hindu May 18, 2024 16:24 UTC