Coke Studio India, which began in 2011, had four seasons and released around 50 tracks. With the growing hype and preference for independent music in India, Coke Studio has rebranded itself as Coke Studio Bharat, aiming to shine a spotlight on lesser-known musical prodigies in India. Recognising India’s market, he adds that close to 60 percent of Coke Studio Pakistan’s audience comes from the northern belt of India. “If Coke Studio Pakistan owes its major audience to India, Coke Studio Bharat that highlights Indian culture will definitely make waves,” he says. The songs are enhanced by the seasoned sounds of traditional musical instruments such as Algozha, Chimta, Duff, Sarod, Sarangi, Tumbi, and Rabaab.While Coke Studio India was previously telecast on MTV from 2011 to 2015, Coke Studio Bharat has adopted a renewed approach.

Source: The Star May 18, 2023 10:46 UTC