Coca-Cola could be set to use generative AI to create personalised ad copy, imagery, and targeted messaging. The company announced that it would be working with consultancy Bain & Company and OpenAI, the team behind ChatGPT and image generator DALL·E. “Coca-Cola’s vision for the adoption of OpenAI’s technology is the most ambitious we have seen of any consumer products company,” said head of go-to-market at OpenAI. “AI has reached an inflection point and we foresee a huge wave of change and innovation for our clients across industries. Previously, brands have been coy about their use of AI tools — particularly with customer communications.

Source: The Star February 23, 2023 23:24 UTC