Coca-Cola’s latest experimental, limited-time flavor is here. “Dreamworld” is the fourth drink to come out of Coca-Cola Creations, Coke’s new innovation platform that focuses on limited-time items with a digital component. Products like “Dreamworld,” which advertise a concept rather than a flavor, are a way to spark conversation around Coca-Cola. Before Dreamworld, Creations rolled out Starlight (space-flavored) and Byte (pixel-flavored). Each Coca-Cola Creations flavor is launched along with a specialized online experience, and Dreamworld is no exception.

Source: CNN August 10, 2022 15:11 UTC