Any gesture of Cristiano Ronaldo has a huge impact on a product's brand value and apparently, his coke and water gesture in a press conference perhaps did not fail in that regard. This Monday, at the press conference prior to Portugal's game against Hungary, he removed two bottles of Coca-Cola from his vicinity. The stock market opened at 3pm in Europe. The gesture of putting the bottles aside caused a brutal 1.6% drop for the company on the stock market. Being asked on one occasion about his relationship with his son on this issue, Cristiano Ronaldo was clear.

Source: The Star July 11, 2022 10:41 UTC