“Their success is down to their online output.”Crucial to this success is the tone, exemplified by ICYMI and other parts of RT’s online operation which combine tabloid desire for screaming headlines with the snark and memes associated with internet culture. They can work with the grain of online culture, they’re very good at that.”The approach seems to be working. “They’ll take a little story about foreign policy in the Guardian, put in some snarky tweets and ramp up the headline,” explained another former RT staffer. “They would love for Ofcom to ban them,” he said, suggesting the channel would benefit from the publicity. Asked whether she had ever received instructions from RT’s management on how to cover a story, she replied: “No.”

Source: The Guardian May 03, 2018 14:02 UTC