Amazon’s efforts to challenge the supremacy of Netflix are starting to pay off, with Prime Video proving to be the fastest-growing video-on-demand service in the UK last year. Netflix grew at the slowest rate of the three main UK subscription video-on-demand services, which includes Sky’s Now TV. “Amazon has been struggling to close the gap with Netflix in the UK,” Broughton says. Barb said last year marked the first time that the number of homes taking at least one of Netflix, Amazon or Now TV broke the 10m barrier. In terms of access by age demographic, Barb found that 55% of all children under 16 have access to one of the three subscription video-on-demand services.

Source: The Guardian May 03, 2018 13:07 UTC