Clarity unveiled a major brand overhaul on June 17, 2024, integrating the cultures and values of its acquisition, Agiito, to reflect a unified travel management identity. As part of Clarity’s long-term business strategy, the TMC has undergone a major brand overhaul which was unveiled on 17 June 2024. “Since October 2023, we’ve been working on bringing the best of both Clarity and Agiito together. We are a business that enables valuable human connections, so made the decision to combine our Agiito brand into Clarity with an overhaul of the look, personality and tone of the Clarity brand at the same time. Neal Poole, Director of Marketing for Clarity, said: “After a detailed process of discovery and ideation, including workshops with our people and customers, we’ve refreshed the Clarity and Brighter brands.

Source: Ethiopian News June 18, 2024 05:22 UTC