Canada’s largest movie theatre chain is promising to bring a “cinema of the future” to Mississauga — and the wait for it won’t be long. Cineplex Inc. said Wednesday that is expanding its roster of entertainment, theatre and dining complexes to include a new concept called Junxion. That’s had a big impact on Cineplex’s stock, which topped $50 in early 2017, but has since dropped to about $25. To try to reverse the trend, Cineplex has built more of its Rec Rooms and Playdium gaming hubs. Van Lange said that Cineplex, which operates 165 theatres across Canada, will eventually open similar entertainment destinations to leverage retrofits of its existing theatre network as well as new locations.
Source: thestar November 27, 2019 20:03 UTC