Thailand remains a top pick for Chinese travellers the holiday. Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets. Thailand should benefit from Chinese tourists redirecting travel from Japan amid a political dispute, she said. "Thailand remains a favourite traditional destination," said Ms Parulis-Cook, citing strong demand for beaches, islands and relaxing travel, according to its survey. Ms Parulis-Cook said 55% of surveyed travel agents said families with children are the leading market for Chinese New Year travel sales.

Source: Bangkok Post February 13, 2026 07:21 UTC