Arrivals during Lunar New Year expected to pick upListen to this articleTourists take a photo in front of the Grand Palace. Mr Thanapol said this event should help boost demand this year, as Atta predicts 39 million foreign arrivals, including 9 million Chinese. Atta plans to attend a roadshow hosted by the Tourism Authority of Thailand (TAT) in March, targeting Chinese tourists in Shanghai. Despite concerns over call scammers and earthquakes, he said Thailand remains a top five destination for Chinese on the platform. According to Tuniu.com, 67% of Chinese visiting Thailand are independent tourists, while the remainder come with tour groups.

Source: Bangkok Post January 23, 2026 23:27 UTC