Central Restaurants Group Co., Ltd. (CRG), one of Thailand’s leading restaurant operators, continues to expand its portfolio with the acquisition of the master franchise rights for “Hanam BBQ”, a premium Korean BBQ brand from South Korea. The Thai restaurant market was projected to reach approximately 572 billion baht by 2025. Investing in Hanam BBQ strengthens CRG’s Korean BBQ portfolio, making it more comprehensive and well-positioned for future growth.”Hanam BBQ, widely known in South Korea as Hanam Pig, is a leading Korean BBQ brand with strong recognition in its home market. Hanam BBQ meets these expectations through its signature stone grilling method, premium ingredients and international standards of restaurant management. Under its business plan, Hanam BBQ is set to open its first branch in Thailand in mid-2026.

Source: Bangkok Post January 23, 2026 19:34 UTC