China's Single's Day sale nets $25 billion in 24 hoursBOBBY YIP/REUTERS Single's Day takes place primarily in China, though now 20 countries overall participate. Alibaba's Single's Day, China's one-day shopping spree, posted sales of US$17.8 billion ($25 billion) as of midnight Beijing time, a 32 per cent year-over-year growth rate. Single's Day takes place primarily in China, though now 20 countries overall participate. Is this exactly what Alibaba has managed to do with the Singles Day," said Jimmy Huang, a professor of information services at Warwick Business School in Coventry in the United Kingdom. REBRANDED AS 11.11The origin of Singles Day was among university students in Nanjing.

Source: Stuff November 11, 2016 21:49 UTC