Central Otago wines are among the attractions in a new government campaign targetting the lower South Island. That is the message from Tourism and Hospitality Minister Louise Upston who has announced a campaign targeting the lower South Island to run from April until June. The Southern Way campaign would receive $459,250 from the second stage of the Regional Tourism Boost Fund to build on the momentum of the first campaign. "With direct flights from the Gold Coast into both Dunedin and Queenstown, it’s never been easier for Australians to explore everything the lower South Island has to offer. The campaign brought together Great South, Tourism Waitaki, Enterprise Dunedin, Clutha Development, Tourism Central Otago, Destination Queenstown, and Lake Wanaka Tourism.

Source: Otago Daily Times January 15, 2026 15:55 UTC