India is the world's second largest film market.PVR's current market capitalization is Rs 5,490 crore. The transaction is likely to trigger an open offer to public shareholders as well, multiple sources privy to the information told ET. Currently, it has less than 1 per cent stake in the company.Growing mainly through acquisitions, PVR Cinemas is one of India's most trusted brands that attract large chunk of film viewers in a country. The company initially was a 60:40 joint venture between Priya Cinemas and Australian media major Village Roadshows. Implementation of GST will improve profitability and return ratios of the business," a recent report from Kotak Securities added.

Source: Economic Times September 01, 2016 19:50 UTC