Actor George Clooney has hosted several fundraisers for Democratic presidential candidate Hillary Clinton. (Kim Brunhuber/CBC)In the era of social media and limitless political donations, celebrity endorsements are more crucial than ever, he said. While Sanders might not have racked up the most celebrity endorsements, he might actually have benefited the most. "They were able to show that Oprah's endorsement of Obama actually helped him get the nomination, and without her endorsement, he might have lost the nomination to Hillary," Ross said. "You need eyeballs and you need money, and celebrity endorsements can get you both," said Ross.

Source: CBC News June 03, 2016 09:00 UTC