CHENNAI: Indian car buyers like to try out the maximum number of test drives before buying the vehicle of their choice. At 3.1, Indian buyers top the list followed by the Chinese (2.7), Americans (2.3), Germans (2.1) and the British (1.9). Consumers in developing economies like China and India generally show a strong affinity for online touch points, but they tend to start their buying episodes offline, and more than a third start at the dealer. Buyers in the US are the fastest to decide according to the study (8 weeks on average, 51 per cent in less than a month). The study also found that premium car customers like to engage more with dealerships than mass-market customers.

Source: Times of India September 27, 2017 00:24 UTC