KUALA LUMPUR: Canon Marketing (Malaysia) Sdn Bhd, a photographic and digital imaging solutions company, has appointed Ogilvy & Mather Malaysia as its communications agency beginning March 2018 for a period of one year. Ogilvy will manage all public relations and influence activities for Canon Marketing Malaysia across its corporate, consumer and business divisions to include all products from cameras and printers to multifunctional devices and professional printing solutions. Canon Marketing Malaysia’s head of corporate communications Patrick Lim said Ogilvy demonstrated a deep understanding of its brand and the direction in which the company was headed. "Canon has a vision in terms of the company we are, where our customers remain our main priority. They showed that they can manage a multiple approach PR outreach from strategic communications planning across our communications to consumers and business customers," Lim said.

Source: New Strait Times March 26, 2018 09:56 UTC