Cannabis symbolism isn’t just restricted to goods sold in souvenir or head shops, says Rebecca Brown, founder of Crowns Creative, a Toronto-based advertising agency focused on the cannabis industry. It is being embraced in fashion circles, with an array of pricey clothing and jewelry that show off the cannabis leaf. “There will be more depicted and different kinds of depiction of cannabis in many different ways as it becomes more mainstream,” she said. “You’re trying to enhance and complete what consumers need to fully realize their cannabis experience,” Bigioni says of grinders, vaporizers and other accessories. Branding is an important way to attract adult consumers to the new legal marketplace from the illicit trade, says Allan Rewak, executive director of the industry association Cannabis Canada Council.

Source: National Post October 13, 2018 14:01 UTC