With the former pay-per-view model, it was a breakneck fight week pace of sell sell sell. According to ListenFirst, between April 1 and May 3, there were 135 tweets from 97 unique profiles that mentioned Tecate surrounding the Canelo vs. Jacobs fight. To reinforce Tecate's positioning, ahead of the fight, the Twitter audience discussing Canelo vs. Jacobs is primarily Millennial men, who are largely Hispanic. For example, 46 percent of the audience tweeting about the Canelo vs. Jacobs fight are Hispanic indicates Tecate is on the right path in targeting that key demographic. — Tecate (@tecate) May 3, 2019As the streaming universe is still uncharted territory and in its infancy, the marriage between Golden Boy Promotions, DAZN and Tecate illustrate the new direction the sport is moving.

Source: Forbes May 03, 2019 19:45 UTC