Advertisers that pay money into this system end up with their brands appearing alongside unsuitable content, harming their reputation and costing them money. The Global Disinformation Index (GDI) is a non-for-profit seeking to balance out that equation. A transparent, independent, neutral index of so-called “disinformation risk” on the open web was needed. The human-powered portion of the methodology seeks to assess the journalistic integrity, and thus the disinformation risk, of publishers across over 20 different media markets to date. By some estimates, GDI has already substantially cut ad revenue to disinformation purveyors by half through partnerships with over a dozen major ad platforms.

Source: Mint February 14, 2022 20:35 UTC