The Cambridge Analytica scandal has raised question after question, but for many, the technological USP of the company, which announced last week that it was closing its operations, remains a mystery. Facebook data, which lies at the heart of the Cambridge Analytica story, is a fairly plentiful resource in the data science world – and certainly was back in 2014, when Wylie first started working in this area. A campaign advert tested by Cambridge Analytica. (Kogan maintains that Cambridge Analytica assured him they were using data appropriately and says he has been “used as a scapegoat by both Facebook and Cambridge Analytica”.) A campaign advert tested by Cambridge Analytica.

Source: The Guardian May 06, 2018 06:56 UTC