Chris Wylie said the firm, Cambridge Analytica, secured personal data in order to learn about individuals and then used it to create an information cocoon to change their perceptions. NEW YORK—A Trump-affiliated firm under scrutiny for inappropriately obtaining data on tens of millions of Facebook users created profiling algorithms that “took fake news to the next level,” a former employee said. Wylie claimed Cambridge Analytica used the data it had while speaking with Russian businesses. Cambridge Analytica has denied wrongdoing and said it deleted all data it received from a contractor after learning the data had been obtained in violation of Facebook policies. Wylie left Cambridge Analytica in 2014, and it’s not clear how the firm targeted people with misinformation during the 2016 presidential campaign.

Source: thestar March 19, 2018 21:33 UTC