The message of the “Be Olympic” campaign is about the virtues of amateur sport: perseverance, integrity, inspiration, determination, all that good stuff. And so, we see Canadian Olympians displaying all of the above, but in a manner that is unexpectedly, er, biblical. But for all my cynicism, and I admit it is plentiful, the thing is, there is a good message here. Even being asked to take part in this COC campaign, a process that began many months ago, was a daunting prospect. Morrison won the silver medal in Russia; Junio would have gotten the primary assist, if such things existed in speed skating.
Source: National Post January 23, 2018 22:41 UTC