COC unveils Olympic brand campaign and the first video is not your average Heritage Minute - News Summed Up

COC unveils Olympic brand campaign and the first video is not your average Heritage Minute


The message of the “Be Olympic” campaign is about the virtues of amateur sport: perseverance, integrity, inspiration, determination, all that good stuff. And so, we see Canadian Olympians displaying all of the above, but in a manner that is unexpectedly, er, biblical. But for all my cynicism, and I admit it is plentiful, the thing is, there is a good message here. Even being asked to take part in this COC campaign, a process that began many months ago, was a daunting prospect. Morrison won the silver medal in Russia; Junio would have gotten the primary assist, if such things existed in speed skating.


Source: National Post January 23, 2018 22:41 UTC



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