The promos that have been spotted in the wild so far include 15- and 30-second spots that feature archival footage both newer and older. It’s likely, given the flexible format of the promos and over four decades of archival footage at its disposable, that CNN will continue to produce more variations of the campaign. The clips shown here are not meant to be a comprehensive look at all of the promos created. Some of the spots are harrowing — including one where a producer is visibly injured on-camera (though oddly is not named on-screen). All of the spots end with a simple black screen with the words “This is” in white and the red CNN logo.

Source: CNN June 02, 2023 11:30 UTC