CMO Today: Google Shuts Down Burger King Ad Stunt - News Summed Up

CMO Today: Google Shuts Down Burger King Ad Stunt


Unlike the unprompted “Beauty and the Beast” movie promo on Google Home devices a few weeks ago, Google wasn’t involved in the Burger King spot. “OK Google, what is ‘earned media’?”ADULT SUPERVISION: In the past two years, Facebook’s dedicated photo- and video-sharing app, Instagram, has gone from strength to strength. A majority of the 26 newsroom staffers at the two sites signed cards agreeing to be represented by the Writers Guild of America East, the New York Times reports. ROLL UP: The Pulitzer Prize win by the tiny Storm Lake Times newspaper in Iowa this week was a reminder that family-run papers are becoming a thing of the past. “I’m personally grateful to Bret for his many contributions,” said Paul Gigot, WSJ’s editorial page editor, in a memo to staff.


Source: Wall Street Journal April 13, 2017 11:48 UTC



Loading...
Loading...
  

Loading...

                           
/* -------------------------- overlay advertisemnt -------------------------- */