The Creative Artists Agency (CAA) announced it hired XR Veteran Joanna Popper as its Chief Metaverse Officer to explore digital technologies, Variety Magazine reported on Thursday. CAA Names Joanna Popper Chief Metaverse Officer https://t.co/grNTJ0Ca3k — Variety (@Variety) August 4, 2022She has also supervised multiple technology product launches for VR headsets and directed extended reality (XR) projects for major filming studios such as NBCUniversal, Disney, Sony, DreamWorks, Valve, Microsoft, and many others. Popper is set to direct a team of Metaverse specialists and executives and work jointly with the company’s Head of Strategic Development Alexandra Shannon and the CAA’s Adam Friedman. Jim Burtson, President of CAA, said in a statement,“CAA has always been at the forefront of charting new and emerging business opportunities for our clients. Luxury styling gaming firm DREST also onboarded Lisa Bridgett as Chief Executive to outline and direct the enterprise’s metaverse plans and products amid a nearly threefold increase in year-on-year growth.

Source: Libya Today August 05, 2022 09:21 UTC