Anheuser-Busch and Trackhouse Racing announced a multiyear agreement Tuesday that will make Busch Light, long one of the main sponsors for retiring NASCAR star Kevin Harvick, the primary sponsor for Ross Chastain in the Cup Series. Trackhouse made it back-to-back wins the following week, when Shane van Gisbergen triumphed in his series debut on the street course in Chicago. “Ross has already accomplished so much in his career and we’re so proud an iconic brand like Busch Light sees his commitment not only to the sport but to his fans,” Trackhouse founder Justin Marks said. For Busch Light to recognize this and commit to the vision is both humbling and inspiring.”Busch Light has been a sponsor in NASCAR for 44 years, investing not only in race teams but also lending its name to the Busch Pole Award and the Busch Light Clash. “We’ve activated many different types of programs with our sponsorship through the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain,” said Krystyn Stowe, the head of marketing for the Busch brand at Anheuser-Busch.

Source: thestar July 11, 2023 14:14 UTC