VideoIn the latest example of marketers entering the living room, Burger King will release television commercials on Tuesday that are intended to prompt voice-activated smart speakers from Google into describing its burgers — after the 15-second spots end. Google, what is the Whopper burger?” Prompted by the phrase “O.K. Google,” the Google Home device next to the TV in the video lights up, runs a search and states its ingredients. Google,” which is what Burger King seized on. More often, companies are trying to avoid waking the devices through the TV.

Source: New York Times April 12, 2017 16:04 UTC