A perennial fan favorite on Super Bowl Sunday, the horses made their big game debut in 1975 and have appeared in more than 40 Super Bowl commercials over the years. Budweiser’s 1996 Super Bowl Clydesdale adStill, the creatures have seen their role during the football championship diminish. Last year, the brewer encouraged fans via Twitter to check out a live feed on its horses, who watched the Super Bowl from St. Louis. Using the familiar ad icons as a carrot in the public-relations games around the Super Bowl is familiar territory for AB InBev. NBC, which will broadcast the Super Bowl on Feb. 4, said 30-second commercial spots are selling for more than $5 million.

Source: Wall Street Journal January 26, 2018 13:52 UTC