"Besides, the focus on digital transformation is a significant step and provides an opportunity to reach larger masses more effectively and economically. The initiatives if executed well, will improve livelihood and disposable income in the hands of masses, especially in rural India. This, in turn, will help the consumer goods sector acquire new consumer franchise in the long run," said Gupta. By promoting agro-processing and agri-logistics, the Government has provided a fertile ground for streamlining and formalising the supply-chain sector. This will lead to direct linkages between farmers and food processing sector," said Manpasand Beverages chairman Dhirendra Singh.

Source: Economic Times February 01, 2018 12:15 UTC