Road traffic is lighter, denting the hefty slice of radio listening that takes place in cars. But before they can be broken, habits must first exist. The annual Reuters Institute study comes with the caveat that it is based on online samples, meaning they don’t represent the daily patterns of the resolutely offline population, whose commitment to retaining old media habits is obviously to be lauded. News frequencyIn 2016, 53 per cent of Irish respondents to the Reuters Institute study said they accessed news “several times a day”. Traditionally, by the time August comes around, the collective media brain has atrophied so much that we all start muttering about “silly season” in reflex self-defence.

Source: The Irish Times July 16, 2019 04:07 UTC