This year, family ties are the leitmotiv for public broadcaster ARTE’s annual ‘Summer of…’ line up. Venus and Serena, William and Harry, and Beyoncé and Solange all feature in ‘The Summer of Brothers & Sisters’. To promote the curated programming, creative agency KesselsKramer launched a campaign celebrating the relatable, yet one-of-a-kind relationships that only exist between siblings. No other peer relationship involves a shared upbringing, shared genes and shared secrets. This years ‘Summer of…’ campaign illustrates this special dynamic between brothers and sisters.

Source: The Guardian July 04, 2023 01:59 UTC