By WANJOHI GITHAEMore by this AuthorThe battle for control of the breakfast menu has intensified, with a multinational firm in Kenya embarking on an expansion programme. Proctor & Allan, the only local company that makes breakfast cereals, is recruiting wholesalers across the country with an eye on increasing its footprint. The market for breakfast cereals has seen several multinationals competing for the consumer’s palate. To achieve the ambitious growth programme, the company is looking for wholesalers across the country to stock up its products. “We are not affected by the frosty relations between Kenya and Tanzania.

Source: Daily Nation September 17, 2017 11:15 UTC