Meme accounts compile text and images or short videos that poke fun at a cultural symbol or social idea. Teenagers love memes, and brands love teens. Meme accounts are a way for brands to reach a powerful audience that doesn’t consume media in the same way their parents and grandparents did. And while Instagram remains the most popular social platform among teenagers, Dino said meme accounts are one of the fastest growing parts of Instagram. Brands have to be willing to relinquish some control to be successful with memes, and page runners say some companies are better at that than others.

Source: Los Angeles Times November 27, 2019 16:52 UTC