Those motivated to choke off Breitbart’s ad revenue have become particularly attentive to which brands appear on the site. That effort has been led by a Twitter account called Sleeping Giants, which uses screenshots to publicize and shame brands with ads on the site. Breitbart had about 1,300 advertisers on its website last month, showing about 2,600 display ads, according to data from Moat Pro, a digital ad intelligence product. Advertisement Continue reading the main storyThe New York Times has also inadvertently run ads on Breitbart. But since then, the company has been spotted on Breitbart by people accessing the site from countries like Finland and Canada.

Source: New York Times March 26, 2017 22:07 UTC